Case Study: Lady Victoria Designs

Lady Victoria Designs proved that systematic testing + data-backed optimization can generate leads at half the industry cost while delivering 27x returns—a repeatable framework we now build for wedding vendors who are tired of guessing.

Irene, Lady Victoria Designs

While our brand has always had a strong reputation, finding a strategic partner to help us scale beyond referrals was our top priority. TJ didn't just bring us more leads; he delivered a clear, predictable system for growth that brought immediate and substantial results. His approach makes him a true partner, and we're thrilled with the direction he's taken our client acquisition."

Lady Victoria Designs

Luxury Wedding Designer, Washington, D.C.

Challenge

D.C.’s premier luxury wedding planner, Lady Victoria Designs, relied on sporadic Instagram post boosting to stay visible. No predictable lead flow. No measurable ROI. No way to scale.

Solution

Launched a 10-campaign testing phase to pinpoint exactly which messaging and visuals resonated with luxury brides
Audited every data point to identify which creatives drove the highest-quality inquiries
Consolidated winners into a two-tier system (Prospecting + Retargeting) designed to guarantee consistent results
Maintained daily monitoring and weekly optimization to stay aligned with market trends and algorithm shifts.

Impact

220+ qualified leads generated in 4 months
2-3 high-intent inquiries flowing in daily like clockwork
$150,000+ in sales on $6,000 ad spend (25x ROAS)
$30 cost per lead—crushing the industry average of $50-$200+
50% improvement in lead velocity after system optimization

The transformation: From guesswork and wasted ad budget to a predictable, hands-off growth engine that fills the pipeline every single day.

Photo credit courtesy of Lady Victoria Designs

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